How Do I Love Thee? With open arm praise for The East London Design Store

Born out of The East London Design Show,  now in its twentieth year, The East London Design Store on Broadway Market is the go to place for all your design demands. The show, set up in 1994, by glassmaker, Della Tinsley and photographer, Gideon Cleary showcases an ever increasing concentration of designers from the UK and runs, typically during the first weekend in December. The store reflects the attitude of the show and serves as permanent venue mimicking the vibrant attitude of the annual December celebration.

Housing a constantly changing and beautifully curated stock, my last visit had me drooling over, amongst other things, The Mini Modern Remix project where the guys behind Mini Moderns teamed up with other designers to, in effect, reinvent Mini Modern’s past designs. Inspiration came from The Buddha of Suburbia collection and, in particular, The Darjeeling wallpaper design which you can see below. Zoe Murphy was one of the designers who took part and you can see the sumptuous screen printed results below on the dresser.

Galapagos Design is a new  creative store founded by Emily Mortimer whose work is currently stocked at The East London Design Store. Its concept is a simple one and something very close to my own heart– sustainability, environmental awareness and gorgeous designs. Galapagos concentrates on acquiring some fabulous key pieces and bringing them back to life in a truly vibrant and desirable manner.

Tinsley and Cleary’s approach has been simple: bring all the exuberance and excitement of their show to Broadway Market.  The space is a pleasure to peruse with its open fronted, modern design and is the perfect location to display, sell and represent a growing quota of highly talented folk. The lighting on offer, set comfortably, against a variety of art, furniture and other objets d’art has, like so many other featured products, a real sense of fun and pageantry. It works in store and could, ever so easily, be transported to any interior and sit (or hang, as it were) perfectly.

With an abundance of textiles on display, one is spoilt for choice. In particular the work of Gillian Kyle stood out, possibly because it is a somewhat subverted approach to what is expected as pretty in the home. Mostly, though, her Tunnock’s Teacake design is humorous and nostalgic all rolled into one.

Offering so many wonderful things, there is so much more to unearth when you visit, like the window display of flowers (see below) and the nifty print of Battersea Power Station. Being Hackney (home to the quintessentially hip cyclist) there is a top notch range of textile design from Ella Doran on offer and a plethora of unique pieces ranging from the big to tiny. Each time I have visited, I have found something new to fall in love with. And it’s open seven days a week so there is no excuse not to visit soon at 6a Ada Street,  London E8 4QU.



2 thoughts on “How Do I Love Thee? With open arm praise for The East London Design Store

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