Heal’s SS15

Heal’s has always been a powerful and pioneering design force and each year seems to take on that force, twist it slightly, and rewrite the rules. Last year it was a craft focus looking at the individual designers and makers and offering something delicious and quirky. This year it’s simplicity, vintage, antique and graphic and that’s really not doing it justice.

As I walked into the Spring/Summer 2015 press launch, two things caught my eye, almost, simultaneously. The first was the white. Goodness. It drew me in and left me feeling dizzy but not in an overpowering way. No, no. It was so clean and simple with clear lines and just a haze of white perfection.  Philip Starck’s Misa Joy chair looked perfectly at home amidst a sea of white and worked wonderfully too. It’s a customisable chair that comes with fifteen elastic bands that act as the backrest. The photos above show white bands, of course, but there is a plethora of colours to choose from. Also, Gemma Kay Waggett’s supreme printing skills were appreciated as was the delightful notebook I made away with. Her printed cushions and her Nothing But Navy shop, all newly discovered, will help me sort my Christmas present out as well as help me while away many an hour simply perusing the beauty of navy which I feel ( in-a-finger-on-the-pulse- only-slightly-late-kinda-way) is the new black!

My favourite thing about this morning, though, was the vintage posters. Some 70 posters were discovered during the Heal’s renovation process and these beautiful images have been reprinted and will be sold as part of the SS15 collection. Ever the historian (at least wannabe), the idea of happening on such a delightful piece of aesthetic history thrills me. Each image is timeless in its depiction and advert while also nodding to bygone eras. And all would and could sit comfortably in my new home and I reckon Mr AmericanLondoner should take my screaming hint and procure when available!